Delivering Company Image Reflects Quality Products And Service

Capture Customer Attention

Winross Trucks Are Permanent Desktop Billboards

• When your promotions call for a personal touch-when you have a targeted audience, or when you are searching for the "perfect something" to capture your customer's total attention-think Winross.
• Your custom-designed Winross Business Model enhances your company's identity and helps achieve targeted business objectives. People display Winross trucks where they can be seen and appreciated. Therefore, your Winross Business Model will always be in the right place at the right time - when its recipient is making a decision - selecting a supplier - reaching for inspiration. Winross helps you make an imprint on your target market.

Total Involvement

The reason behind a successful program is your customer's total involvement. It's always fun to receive a package. When that package contains a Winross truck-your customer knows you really care. No one can resist handling, examining and completely absorbing your message. The truck is proudly put on display! Your models actually become your silent sales force in every office.

Exciting Collectibles Keep Customers' Attention

Limited production and no retail sales create an instant collectible. When you have the pleasure of customers and prospects asking for your advertising, you know it is effective.

Sales Incentives

To motivate your sales team, offer a new model truck each year as an incentive to achieve a minimum revenue target. The sales force will work hard to achieve their goals so they can add the current year truck to their collection.

New Product Launches

We have provided Ford with numerous models for unique programs over the years. These range from Dale Jarrett racing haulers to wiper blade promotions to a beautiful model honoring the HN80 Design Team. At present, Winross is producing a colorful series of tractor trailers picturing the history of the Ford F-100 trucks - celebrating the 50th Anniversary of America's leading pick up trucks.

New Truck Designs

There is no better way for a truck or transportation company to introduce a new model than with an exact 1/64 scale replica of their new design! Dealers will want models to entice their customers. Fleet managers, truck drivers, and collectors will all want one for their personal collection.

Truckload Sales

Are you planning a truckload sale? Send your customers a model truck with an insert in the trailer explaining the specifics of the sale. This will certainly get their attention and get you the sales you desire.

Heluva Good Cheese had a problem to solve - how could sales representatives get into the offices of decision-making customers. The company found a great solution in Winross truck models. Winross created a beautiful black fleet replica. It was packaged in a custom box with the label "18 Wheels of Cheese Inside"! Knowing that each package would be delivered to a buyer the company wanted to reach, Heluva Good Cheese included product information and explained that a company representative would be calling for an appointment. The response was close to 100% - the rep got the appointments and the Western territory was opened and established. Heluva Good Cheese used the same promotion in the Southeast and recently commissioned Winross to make straight cargo trucks with their new graphics. Winross truck models are the perfect way to roll right onto a prospect's desktop!

In 1991, Ford Heavy Trucks commissioned Winross to produce models of their sleek new Aeromax 120, a total upgrade of their traditional LTL 9000 units. Working in strict security, with an extremely tight schedule, Winross met their deadline for the spectacular dealer introduction held in Montreal. With several design and graphics revisions - it was close, but we made it! Ford was so impressed with our design and engineering, they once again tapped Winross for 1/64 replicas of their prototype HN80 trucks, subsequently named the Ford Aeromax Louisville. Again, tight security, tight timelines, many last minute changes - and we were ready! The models were an important part of their kick-off and have become cherished collectibles and constant reminders of a great company.

This new product promotion for Certified Oil was a "big hit." "The outstanding quality and cooperation from Winross was the key to the success of Ford's promotion." Mark Stapkins, Ford Motorcraft Division

Winross has produced hundreds of promotions for our customers featuring customized Winross truck models, special packaging and printing. Contact us for additional information - give us your challenges to solve.